L'uomo che voleva capire l'amore
The launch of Francesco Sole's new book: content for every phase, podcasts, an exclusive club and out-of-home in the Milan and Rome metro.
- Client
- Sperling & Kupfer · Francesco Sole
- ONEMEDIA
- Production Company · Creative Studio
- Industry
- Publishing & Media
Production Company
We produced content for the whole journey: pre-launch, launch and social follow-up when the book came out. For the book club community we created exclusive content: The Secret Podcast, The Secret Poems and The Secret Audiobook, with the first two chapters read by the author. Then vodcasts, podcasts and the launch party. We even shot inside the Pinacoteca di Brera: we can get into locations of that calibre.
Creative Studio
We helped shape the launch strategy through every phase. A brainstorm led to a campaign that included out-of-home: content for the LED walls in the Milan and Rome metro and for Mondadori Stores, plus the club structure and a series of extra content.
